So my wife very kindly bought me some Nestle Honey Cheerios that for some reason I really want to call Honey Nut Cheerios, such was the strength of the mid 90′s Kellogg’s advertising of Honey Nut Loops (“let’s loop together!”). If I make said typo anywhere during the consumption of this cereal this is why.
When I looked at the box this morning I was excited, honey acts as a sweetener, manufacturers put it on so not to have to put sugar on the cereal. I was pleased to see it had won an award.
However once I read what the award was it was less exciting and if anything put a hold on my excitement to try something new. I saw the bold white writing but initially missed the fact that the ‘readers’ recommend this cereal. The reason for my sudden lack of excitement was that I know my Mum reads that magazine and she eats fish pie and cauliflower cheese, not much else, 50% of her diet is probably fish pie, I hate fish, therefore there is a 50% chance that these would be horrible based on my mums taste buds and my twisted logic. Once I opened and tucked in served with ice cold milk I was overjoyed, far from tasting fishy they had a sweetness to them, a crunch to them and a ‘we could use these as a cheap snack to put in my daughters bag’ thought to them. They were good, roughly 86% of them stayed crunchy and my daughter like them, its a cracking start, and although they have followed a relatively dull cereal they have put my expectations for the servings ahead at a high level. The only slight issue was that they are like Stoke City, they do not like travelling. To the point where the boot of my new car was lined with them when we got back tonight, not to worry I collected up the golden rings promptly. I felt like Sonic.
One word of warning, I had a particularly long and enduring upset stomach this afternoon (I knew it was long as the lights that came on in response to my movement in to the toilets turned off about 10 minutes before I even left the toilets), this may have been down to the Honey Cheerios, it may have been down to the fact my brother in law pretty much forced me to order a ‘Mix Burger’ last night which was a chicken burger on top of a cheese burger, topped with chilli sauce. We don’t and won’t know which is was for now but I will keep an eye on events over the next few days.
When I started the quest if you had put all the cereals in front of me (much like supermarkets do) and asked me to rank from best to worst I can assure you that despite never trying them Honey Cheerios would have been in the bottom 25% for definite. So it has come as a massive surprise that I absolutely love these tiny little honey coated rings of delight. I had a wonderful bowl of them this morning, they were all crisp and the milk they left me for drinking was beautiful. Even though I probably ate some that last night were spread over the carpet in my boot it didn’t matter. Some cereals that put ‘Honey’ in front of their name are really horrible, there is no honey just extra sugar, but these are special, they deliver. Tomorrow might have to be a ’3 bowler’, breakfast, lunch and tea! I can’t wait.
Today I knew I had a 3 bowler ahead of me. 3 bowls of refreshing Honey Cheerios. I was excited, I got up and went straight downstairs, I was very tired and I think the first half of my first bowl was tarnished somewhat by ‘morning breath’, after that was fought off by milk and honey and a few sips of tea the rest of the bowl tasted great. I then got changed and set off for work and had my 2nd bowl at lunch time. During the eating process I felt the urge to write to Nestlé and apologise for never trying these before. Cereal siblings are a danger, if I don’t like the first born I rarely bother going near their siblings, e.g. Shredded Wheat and Cheerios. This box has taught me a lesson to judge each box and each person individually. My letter read as follows:
I am writing firstly and primarily to say sorry and apologise to you, for years I have thought that your Cheerios products are dull and boring. In fact on one occasion I bought a box of normal Cheerios and our gerbils had to finish them, they didn’t find them boring and dull but they used to lick blocks of salt. However, recently I have been trying to explore lots of cereals including some that are new to me and I discovered your Honey Cheerios, which have changed my view on things completely. They are delicious, they stay crunchy in milk, an ability that is lacking in other cereals I have had for example Kelloggs Corn Flakes or indeed Weetabix. I feel I can enjoy these without the need to rush. I think you have got just the right amount of sweetness per ‘o’ and they have come at a good time as the last cereal I was eating was your Shredded Wheat which sadly didn’t bring too much excitement to my life. I want to thank you for the improvements you have made and look forward to trying other new cereals of yours as my quest continues. Do you know how many different varieties of cereal you do including all variations? What is your favourite cereal and why?
Thank you again.
I await their reply but feel better for apologising. I hope they appreciate my feedback.
Tonight I had my 3rd bowl of the day just before football, I like to see if different cereals help me play better. These didn’t for the 1st half as I had stitch and kept clutching the right side of my abdomen but in the 2nd half I did play what must be one of the best passes of my life back flicking a ball forward over the defence and in to the path of our striker who to be honest scored an incredible goal in to the top corner. It was a joyous occasion for everyone involved on our team. Unfortunately we did let a 3-1 lead slip and lost 4-3 in the end due to the fact they had a man taller than Jack’s bean stalk upfront who is fairly handy in the air. Tomorrow will be my last bowl of these doughnut shaped cherubs but once the quest is over and if I remember I will be back for more. Who knows what cereal will come next?
So this morning I sat and enjoyed my last bowl of Nestle Honey Cheerios and sat and contemplated what cereal to have next, I have been living the high life with nice treats like Honey Cheerios and Crunchy Nut Corn Flakes lately, I knew that whatever I was to buy today had to be one of the less exciting cereals. I can say that the past few days of Nestle Honey Cheerios have been a real pleasure, I had even emailed Nestle to thank them, I went out of my way so I was hoping for a nice personal reply, maybe answer some of the questions I had asked, maybe I expected too much because this is the response I got:
“Dear Mr Botto,
Thanks for your email.
We are pleased to learn that you are enjoying one of our cereals and do appreciate the time and effort your have taken to contact us.
As the manufacturer of many popular breakfast cereal products, we are aware of the need to ensure high standards are met and comments from our consumers are a vital aid to maintain these standards.
Consumer feedback is important to us and I will ensure that your comments are forwarded onto our Marketing Team for their reference.
Thank you and Warm Regards,
Disappointing genericness considering the compliments I chucked their way in the email I sent them (see yesterdays post).
Here are the vital statistics for Nestlé ‘Couldn’t Give a Monkeys’ Honey Cheerios:
Cereal Cost: £2.29
Real Servings per Box: 6
Cost per Serving: 38.1p
Pros – Beautiful taste, stay crunchy, great as a snack.
Cons – Not enough in the box.